Well Kiddo...

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kickass.
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So today, I was going thru some old files, and stumbled upon a company called ELIXIR. I didn't really understand what they did, I think they made paint. But anyways, what's important is I started saying the name a few times (in that way that I do...) and stumbled upon something like this.

A random acquaintance rushes up to you. For purposes of this narrative, we'll call him JimmyJoeBobJeff, and he happens to be one of those co-workers that we all have, the kind that you really barely know, but have maybe had a couple of conversations with on the elevator or while waiting for the copy machine. The kind of guy that would show up in one of your whacky dreams and you'd wake up going, "Why was JimmyJoeBobJeff in my dream?"

JimmyJoeBobJeff looks agitated, excited, all agog, if you will. And he proceeds to pull a bottle about the size of an olive-oil container from his overcoat (it's been raining off and on all day) full of sea-greenish liquid, and says,
"HERE! DRINK THIS ELIXIR!"

I think we all know that Elixirs are powerful, possibly magical stuff, and not to be taken lightly. As far as I'm concerned there are probably three, maybe four people on the planet that I'd agree to accept an elixir from, and then drink it.
(probably 12 more I'd accept an elixir from but it would be doubtful if I'd ever drink it. Leading to the awkward moment when they were in my home and rooting thru my stuff while I was in the can, and have them all mad when I got out, "Why didn't you drink the elixir I gave you?!?!!" They'd shout in an accusing tone.)

Anyways, the idea I've been knocking around is pretty simple. Everyone knows what an elixir is, but it's a word that has gone out of style since (making quotes with fingers) "Modern Medicine" became the vogue. We pretty much call everything drugs now, but with modern usage, the word "drug" is completely impotent as a word. "Elixir" still has, as a word, some strange power.

It's not often I ask something of you (totally HOT and ASTUTE) readers of Fjord...but for the rest of the week try and slip "elixir" into conversation whenever you can. If something interesting happens, let us know.